Ah yes. The kid-friendly fun preventing death mask. Knew there was something I’d missed off my shopping list.
Some mornings you wonder if the world has actually gone to hell in a handcart, or whether different media outlets are competing to see who can make you spit your tea/coffee/morning beverage of choice – the furthest.
Today’s challenger story involves a colourful self-assembly air-pollution mask designed specifically to appeal to children and make it fun for them to assemble, understand, and protect themselves against the toxic air we now live in. It’s the Woobi mask from Kilo design
I’ve recently been making my way through the Free Range Kids book – the brief synopsis of which is: stop terrifying yourselves and your children with fears of unsubstantiated risks. So maybe this latest story made me sit up and notice more than it should, but I genuinely felt my hackles go up and I started to look around for my soapbox.
But then I realised that I am actually very fortunate – I live in good air. I don’t generally have problems with air pollution. The worst it gets is following the bus and taxi lane, on your bike, in London. I am not the target audience.
So maybe this is needed. Maybe there is a requirement in cities around the world for air pollution masks, hell – I’m sure that there is having seen the photos of smog in Shanghai, diesel fumes in Delhi, and particulates in Patna.
Industrial design is about solving problems. You might as well do it in an attractive, functional manner that will engage your target audience and take a really crap reason for existence and turn it into something that could make our children healthier.
Source: WOOBI | Kilo