RDA Organic (www.rdaorganic.com), the UK’s fastest growing organic drinks producer, has developed a range of Sqqquishy smoothies and Squeeezy juices in resealable pouches.

The range has been specifically designed with children – and their parents – in mind. The drinks are made with 100% pure organic fruit, with no concentrates or hidden ‘nasties’. Sqqquishy smoothie (blackcurrant, apple and banana) and Squeeezy juice (mango, apple and orange) provide retailers with a credible, recognisable and healthy brand that has gained extensive coverage in the retail sector. The brand has the seal of approval among parents for its quality nutritional value and among children for its delicious flavour and fun design. As one of the only chilled organic drink for children in the UK, RDA Organic also provides a valuable opportunity for retailers to enhance their ethical status by offering a healthy organic product that is in line with government standards.

Each drink provides kids with one portion of their daily fruit requirement as well as their recommended daily allowance (RDA) of vitamin C. In line with the entire RDA Organic portfolio, the fruit used is 100% premium organic grade and certified by the Soil Association. The entire chilled range contains no added sugar, no added water, no concentrates, colours or preservatives and importantly for kids – no ‘bits’.

Patrick O’Flaherty, managing director of RDA Organic, said: “The RDA Organic chilled juice range for children addresses a gap in the on-trade market. As a product dedicated to children it is healthy, organic and contains no ‘bits’, which Mums tell us is a very important element. They are easy to serve and easy to clean up, making life easier for the parents looking for a hassle-free family day out or lunchbox snack solution. Importantly, the juices open up a new opportunity for retailers to increase their offering for children, and bolster its ethical stance by offering a purely organic product from a credible and trustworthy brand.”

RDA Organic Kids is currently available in Waitrose, Ikea, ocado.com, Booths, Wholefoods and other independent retailers.